eduJunction » marketing https://edujunction.net where you meet higher education Tue, 14 Aug 2012 19:47:51 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Marketing Degrees Online – Breaking Tradition https://edujunction.net/2012/01/21/marketing-degrees-online-breaking-tradition/ https://edujunction.net/2012/01/21/marketing-degrees-online-breaking-tradition/#comments Sun, 22 Jan 2012 03:13:33 +0000 Marty https://edujunction.net/?p=6320 What does a degree in marketing online mean? Marketing involves creating product awareness and communicating its benefits to consumers who are most likely to make a purchase. Marketing is generally some combination of product branding, advertising, and sales. This might include product packaging, logos, brochures, direct mail, television, radio, magazines, newspapers, billboard, websites, online ads, email, social media, word of mouth, store displays, public relations, promotions, events and the list goes on. Because every successful business needs marketing, a marketing degree offers a wide array of career opportunities. The availability of online marketing degree programs makes it easier than ever to pursue an exciting career in marketing. A typical marketing degree program requires general business classes as well as marketing-specific courses such as planning and strategy, research, sales management, international marketing, promotions, and communications. Students should also consider taking advanced classes in their specific area of interest to set them apart from the crowd. An associate’s degree in marketing can lead to jobs in customer service, sales, and retail. If seeking an entry level position, a related internship is often necessary. For jobs in other sectors such as branding and strategic planning, most employers require at least a bachelor’s degree; a graduate degree in a specialized field of marketing can set candidates apart. Anyone considering a career in marketing should be creative, motivated, detail-oriented, flexible, and work well with others. Two highly-valued skills that lead to success in marketing are communication and the ability to build strong relationships. Communication needs might involve discussing strategy with a client or distributing crucial information to a team; relationships come into play when acquiring new business and keeping current clients happy. A marketing degree course can lead to jobs in account and client management, market research, sales, media planning, brand management, and product management.

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